The Mondae Manifesto
A branding playbook where research meets ritual
The candle is lit. The espresso’s hot. Your inbox is still quiet. It’s Monday(ae) and the week hasn’t asked anything of you yet.
Before the notification pings begin, before the pressure, you catch a detail from your morning scroll session:
A pattern in how people talk
A color that keeps showing up
A new product that doesn’t just sell, it sticks
This is the ritual of noticing. And Mondae Mornings is for the detail-devoted who see the story below the surface.
We believe branding is not simply strategy, it’s sensation, it’s a user experience.
It’s the quiet detail that makes you pause. The unexpected lining inside a secondhand blazer. The brand that feels familiar even when it’s new.
These are the design decisions that turn a user into a brand loyalist.
We live in a world that’s always iterating and we’re taking notes.
Mondae Mornings is for the curious, the brand-forward, the culturally fluent. It’s a UX researcher’s take on everything from GRWM videos to oat milk product packaging.
From wellness rituals in hybrid work lifestyles, to how Gen-Z shops for hits of serotonin. It’s about the brands that shape us, and the habits we don’t question (yet).
We’re a newsletter that asks:
How do luxury brands design for gut feelings and vibes?
What happens when wellness becomes wearable devices and optimization becomes our identity?
Why does secondhand fashion suddenly feel like self-care in 2025?
How do you design a brand people want to belong to, not just buy from?
We study signals and stories, track patterns, and name the trends.
So whether you're a founder, a designer, a marketer, or just a lover of thoughtfully built products and experiences.
Consider this your reset ritual - and join us for Mondae Mornings.